Whiteflash is a diamond and fine jewelry provider. The company began in 2000 as one store located in Houston, Texas. They took things online pretty quickly, and remain at the forefront of online diamond sales. They are an authorized distributor for many well-known fine, national jewelry designers including Vatche, Tacori, Benchmark, and Verragio, among others. White Flash is also a member of the American Gem Society, and holds specialties in Ideal Diamonds and designer Engagement Rings. The jewelry professionals employed by this company are trained and accredited by the Gemological Institute of America (GIA) and the American Gem Society (AGS). The staff also includes Diamond Graduates, Graduate Gemologists, Accredited Jewelry Professionals, and AGS Certified Gemologists.

This company is also committed to remaining socially responsible. They support the Kimberly Process, and the United Nations Global Compact, as well as giving back to the community. This company works to make a positive impact and raise awareness regarding diamond sourcing. White Flash only purchases stones from legitimate sources that provide conflict free diamonds. The Kimberley Process aims to unite societies, industry, and administrations to reduce and eventually eliminate conflict diamonds from the supply chain, globally. Conflict diamonds are uncut diamonds that are generally used to finance wars in an area of conflict. Conflict diamonds are also sometimes called blood diamonds because of the toll they take on the society they are mined within.

While most websites will be dominated with reviews of James Allen, as well as the Blue Nile Company, it’s important to know there are many other options that you should look into, and today I’m going to share “a gem” of a brand in hopes of being a bit different than most diamond experts out there who only key in on the most well known brands.

A Deep Dive into the WhiteFlash Diamond Brand

White Flash also supports Jewelers for Children. Jewelers for Children is a charity that’s mission is helping children who have been impacted by abuse, neglect, or illness. This charity partners with St. Jude Children’s Research Hospital, Make-A-Wish America, Make- A – Wish International, the Elizabeth Glaser Pediatric AIDS Foundation, the National CASA Association, and the Santa- America Fund. White Flash dedicates all profits from their “Dreams of Africa” collection to this cause. In addition to this charity, White Flash supports the Diamond Development Initiative, The Gravity Light Initiative, and the UN Global Compact.

This company is also a Better Business Bureau award winner. They have won the Better Business Bureau Winner of Distinction for 14 years running, also maintaining an A+ rating. In 2018, they were recognized in Houston, Texas as the most outstanding jeweler, by receiving the 2018 Pinnacle Award. The company is also certified for ISO 9000. ISO 9000 are standards set internationally for quality management and quality assurance. This standard sets the basis for a satisfactory quality system leading to a better customer experience. They are the only jeweler awarded by the AGS for their ISO 9000 Quality Standards. The Total Quality System employed at White Flash is also ISO 9001 certified.

Buying your diamonds here also includes a 100% Lifetime Trade up Guarantee. This means that if you buy an in-house diamond, you can trade it in for any other diamond offered in house of the same or greater price, at any time. There is also a One Year Service Plan on all jewelry purchased here, ensuring that you will be covered for any repair, sizing, polishing, and cleaning at no additional cost for one calendar year. Through a partnership with Jewelers Mutual Insurance Company, White Flash also offers customers easy access to insurance. With just the order number from the store, any customer can receive insurance quotes on their purchase instantly. All of the jewelry information and data is immediately available to the insurance company, so there is no need for a separate appraisal and search for insurance. Further, for customers outside of the Houston area, the company offers free and insured shipping worldwide. To further ease your mind when purchasing a diamond from afar, there is a ten day free return period for all diamonds in the virtual inventory.

With all of this information, where do you start as a new diamond consumer? How do you know what to look for when seeking out the perfect diamond?

What Should You Look for When Purchasing a Diamond?

You have no doubt heard of the Four C’s, if you have been in the market for this precious stone in particular. The Four C’s refer to the principles of Cut, Color, Clarity, and Carat and relate to their quality. The diamond cut that you or your loved one prefer may vary, but the quality should be high no matter which cut you choose. The most common cut of diamond is the round cut. For this cut, scintillation or sparkle is key and the cut should allow the maximum amount of light to be reflected through the stone.

Color is also important in diamond shopping. You may be thinking that most diamonds are colorless, clearly shining and reflecting the light. However, most diamonds are yellow, not colorless. The highest grade on the Color Grading Scale set by the GIA is D, with the lowest, a noticeable light yellow coloring is Z. The AGS uses a different scale which ranges from zero through ten, where zero is colorless and ten is that faint light yellow coloring. Much of the coloring is not visible unless viewed upside down against a plain white background. Due to this, you may be able to get a lower graded color with better clarity and cut for a better price, for example. The best way to look at color when shopping is to view the diamond from the top against a white background.

Another important factor to consider is clarity, which refers to the internal purity and imperfections of the stone. There are five factors that determine clarity of a diamond: color, nature, position, number, and size. The GIA defines clarity on a scale of Internally Flawless (IF) to Included (I), whereas the AGS uses a numbered system. In this system zero corresponds to the GIA IF and ten is comparable to the lowest GIA rating I3. You may also see diamonds described as “eye-clean” in your search for the perfect stone. This term refers to inclusions, the elements that define clarity, that are not visible to the naked eye at normal viewing distance. Most Slightly Included diamonds are eye clean, and even some Included rated stones can be eye clean.

The last of the Four C’s is carat. A carat is a measure of weight, one carat is equal to 0.2 grams. This unite is used across the globe in measuring diamonds. Sometimes portions of a carat is referred to as points, so for example a half carat diamond would weight 50 points and a one carat would weigh 100 points. Weight does not always equal quality or beauty of the stone, so be sure to keep this in mind when shopping for that big rock. The Four C’s should all be considered in your search. White Flash offers diamonds of any size and for any budget but what really sets them apart is the A Cut Above Super Ideal diamond line.

Prior to diamond shopping, you should also learn more about the GIA and AGS standards for grading each point of consideration. The systems are very similar but do have some differences in more than verbiage. GIA is the most widely used and trusted service, with the AGS coming in second. Other trusted organizations include the European Gemological Laboratory and the International Gemological Institute.

The GIA has a scale based on descriptors. For Clarity the range goes from Included, (I1, I2, I3, with I3 being the worst clarity), to Slightly Included (S1 and S2), then Very Slightly Included (VS1 and VS2), up to Very Very Slightly Included (VVS1 and VVS2), to the top rating of Internally Flawless (IF). For color the highest rating is Colorless, then Near Colorless, Faint, Very Light, and finally to Light. The Cut scale I s more straightforward starting at the bottom with Poor, moving up to Fair, then Good, Very Good, Excellent, and the best cut is named Ideal.

The AGS rates diamond clarity, color, and cut based on a numerical scale from zero to ten. Zero, being the best and ten the worst. This is set to halves for color, but is simply zero through ten for clarity and cut. These numbers directly correspond to the GIA scale as well. For example, if you have a Very Slightly Included, Near Colorless, and Ideal stone on the GIA scale, that is a three for clarity, a two for color, and a zero for cut on the AGS scale.

Buying diamonds is a big purchase for most people, so be sure that you have the knowledge to protect yourself during this consumer experience. First of all, ask for details on everything. The person who is selling to you should know the product inside and out or at least have access to all of the product information. There should be no questions left unanswered as you complete your purchase. Salespeople are usually charming, don’t fall for their rhetoric if they can’t back it up with facts. This is likely an emotionally vulnerable purchase, particularly if it is your first time purchasing something of this magnitude, don’t let them take advantage of you.

A Cut Above Line Diamond Features

“A Cut Above” is the signature line of diamonds offered by White Flash. This line include only Super Ideal rated diamonds. These ideally proportioned diamonds are cut specifically to maximize the brilliance and sparkle of the stone. The A Cut Above line come with an AGS Laboratories Triple Zero Platinum Certificate. This certification tells you that the diamond has an ideal cut, color, and clarity according to the AGS scale.

With your diamond from this signature line you will also receive light performance imaging. This is an image package that shows how the gem handles light, including videos and magnifications of the stone. The image package also shows the clarity and patterning. Additionally, this package includes ASET and IdealScope images which expose light leakage and light return. ASET images are Angular Spectrum Evaluation Tool images, these are used to evaluate the light performance of a diamond. IdealScope images are similar, but are represented in only black and red. Because of this, ASET images can be easier to read to the untrained, and can be more helpful to a casual customer purchasing a diamond.

The A Cut Above line offers Round cut and Princess cut diamonds. They promise Super Ideal Hearts and Arrows for all of the round cut stones in the A Cut Above line. The phrase “Hearts and Arrows” refers to heart and arrow shapes visible in an ideally cut diamond. In this case, eight perfectly symmetrical hearts are visible in the diamond when viewed from below, and when viewed from above you can see eight equally perfect arrows. To make these shapes appear, the cut must be precise, which is not easy to achieve. For this reason, any true Hearts and Arrows diamond is considered Super Ideal. Though only the round cut diamonds can be considered to have hearts and arrows, the princess cut stones of this line are also very high quality. The hearts and arrows pattern is only possible in round cut diamonds. This line sounds great, but what if I can’t afford the best of the best?

Is Whiteflash really the best?

Any salesperson should be able to provide tangible data about the diamond you are considering. Great salespeople reveal as much information as they can to the customer. The majority of Whiteflash reviews are positive, likely because White Flash lives by this rule. They not only provide this information in store while you shop, but they also have it available on their website. They actually provide magnified videos online alongside performance data for each stone as well, they are not trying to hide anything. This is a major positive attribute of this company, you can’t really argue with facts.

They really push the signature line, but realistically it is a very expensive choice for the average buyer. However, again, they provide so much information on all of their stones that White Flash is a great choice, regardless of your budget. Whiteflash reviews all point to the wealth of information that they provide for each stone as the thing that sets them apart from the competition. The A Cut Above line is the cherry on top of this perfectly cut diamond sundae. White Flash is a great choice no matter your budget.

Buying your diamonds here also includes a 100% Lifetime Trade up Guarantee. This means that if you buy an in-house diamond, you can trade it in for any other diamond offered in house of the same or greater price, at any time. There is also a One Year Service Plan on all jewelry purchased here, ensuring that you will be covered for any repair, sizing, polishing, and cleaning at no additional cost for one calendar year. Through a partnership with Jewelers Mutual Insurance Company, White Flash also offers customers easy access to insurance. With just the order number from the store, any customer can receive insurance quotes on their purchase instantly. All of the jewelry information and data is immediately available to the insurance company, so there is no need for a separate appraisal and search for insurance. Further, for customers outside of the Houston area, the company offers free and insured shipping worldwide. To further ease your mind when purchasing a diamond from afar, there is a ten day free return period for all diamonds in the virtual inventory.

With all of this information, where do you start as a new diamond consumer? How do you know what to look for when seeking out the perfect diamond?

What Should You Look for When Purchasing a Diamond?

You have no doubt heard of the Four C’s, if you have been in the market for this precious stone in particular. The Four C’s refer to the principles of Cut, Color, Clarity, and Carat and relate to their quality. The diamond cut that you or your loved one prefer may vary, but the quality should be high no matter which cut you choose. The most common cut of diamond is the round cut. For this cut, scintillation or sparkle is key and the cut should allow the maximum amount of light to be reflected through the stone.

Color is also important in diamond shopping. You may be thinking that most diamonds are colorless, clearly shining and reflecting the light. However, most diamonds are yellow, not colorless. The highest grade on the Color Grading Scale set by the GIA is D, with the lowest, a noticeable light yellow coloring is Z. The AGS uses a different scale which ranges from zero through ten, where zero is colorless and ten is that faint light yellow coloring. Much of the coloring is not visible unless viewed upside down against a plain white background. Due to this, you may be able to get a lower graded color with better clarity and cut for a better price, for example. The best way to look at color when shopping is to view the diamond from the top against a white background.

Another important factor to consider is clarity, which refers to the internal purity and imperfections of the stone. There are five factors that determine clarity of a diamond: color, nature, position, number, and size. The GIA defines clarity on a scale of Internally Flawless (IF) to Included (I), whereas the AGS uses a numbered system. In this system zero corresponds to the GIA IF and ten is comparable to the lowest GIA rating I3. You may also see diamonds described as “eye-clean” in your search for the perfect stone. This term refers to inclusions, the elements that define clarity, that are not visible to the naked eye at normal viewing distance. Most Slightly Included diamonds are eye clean, and even some Included rated stones can be eye clean.

The last of the Four C’s is carat. A carat is a measure of weight, one carat is equal to 0.2 grams. This unite is used across the globe in measuring diamonds. Sometimes portions of a carat is referred to as points, so for example a half carat diamond would weight 50 points and a one carat would weigh 100 points. Weight does not always equal quality or beauty of the stone, so be sure to keep this in mind when shopping for that big rock. The Four C’s should all be considered in your search. White Flash offers diamonds of any size and for any budget but what really sets them apart is the A Cut Above Super Ideal diamond line.

Prior to diamond shopping, you should also learn more about the GIA and AGS standards for grading each point of consideration. The systems are very similar but do have some differences in more than verbiage. GIA is the most widely used and trusted service, with the AGS coming in second. Other trusted organizations include the European Gemological Laboratory and the International Gemological Institute.

The GIA has a scale based on descriptors. For Clarity the range goes from Included, (I1, I2, I3, with I3 being the worst clarity), to Slightly Included (S1 and S2), then Very Slightly Included (VS1 and VS2), up to Very Very Slightly Included (VVS1 and VVS2), to the top rating of Internally Flawless (IF). For color the highest rating is Colorless, then Near Colorless, Faint, Very Light, and finally to Light. The Cut scale I s more straightforward starting at the bottom with Poor, moving up to Fair, then Good, Very Good, Excellent, and the best cut is named Ideal.

The AGS rates diamond clarity, color, and cut based on a numerical scale from zero to ten. Zero, being the best and ten the worst. This is set to halves for color, but is simply zero through ten for clarity and cut. These numbers directly correspond to the GIA scale as well. For example, if you have a Very Slightly Included, Near Colorless, and Ideal stone on the GIA scale, that is a three for clarity, a two for color, and a zero for cut on the AGS scale.

Buying diamonds is a big purchase for most people, so be sure that you have the knowledge to protect yourself during this consumer experience. First of all, ask for details on everything. The person who is selling to you should know the product inside and out or at least have access to all of the product information. There should be no questions left unanswered as you complete your purchase. Salespeople are usually charming, don’t fall for their rhetoric if they can’t back it up with facts. This is likely an emotionally vulnerable purchase, particularly if it is your first time purchasing something of this magnitude, don’t let them take advantage of you.

A Cut Above Line Diamond Features

“A Cut Above” is the signature line of diamonds offered by White Flash. This line include only Super Ideal rated diamonds. These ideally proportioned diamonds are cut specifically to maximize the brilliance and sparkle of the stone. The A Cut Above line come with an AGS Laboratories Triple Zero Platinum Certificate. This certification tells you that the diamond has an ideal cut, color, and clarity according to the AGS scale.

With your diamond from this signature line you will also receive light performance imaging. This is an image package that shows how the gem handles light, including videos and magnifications of the stone. The image package also shows the clarity and patterning. Additionally, this package includes ASET and IdealScope images which expose light leakage and light return. ASET images are Angular Spectrum Evaluation Tool images, these are used to evaluate the light performance of a diamond. IdealScope images are similar, but are represented in only black and red. Because of this, ASET images can be easier to read to the untrained, and can be more helpful to a casual customer purchasing a diamond.

The A Cut Above line offers Round cut and Princess cut diamonds. They promise Super Ideal Hearts and Arrows for all of the round cut stones in the A Cut Above line. The phrase “Hearts and Arrows” refers to heart and arrow shapes visible in an ideally cut diamond. In this case, eight perfectly symmetrical hearts are visible in the diamond when viewed from below, and when viewed from above you can see eight equally perfect arrows. To make these shapes appear, the cut must be precise, which is not easy to achieve. For this reason, any true Hearts and Arrows diamond is considered Super Ideal. Though only the round cut diamonds can be considered to have hearts and arrows, the princess cut stones of this line are also very high quality. The hearts and arrows pattern is only possible in round cut diamonds. This line sounds great, but what if I can’t afford the best of the best?

Is Whiteflash really the best?

Any salesperson should be able to provide tangible data about the diamond you are considering. Great salespeople reveal as much information as they can to the customer. The majority of reviews are positive, likely because White Flash lives by this rule. They not only provide this information in store while you shop, but they also have it available on their website. They actually provide magnified videos online alongside performance data for each stone as well, they are not trying to hide anything. This is a major positive attribute of this company, you can’t really argue with facts.

They really push the signature line, but realistically it is a very expensive choice for the average buyer. However, again, they provide so much information on all of their stones that White Flash is a great choice, regardless of your budget. Whiteflash reviews all point to the wealth of information that they provide for each stone as the thing that sets them apart from the competition. The A Cut Above line is the cherry on top of this perfectly cut diamond sundae. White Flash is a great choice no matter your budget.

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